Sometimes, The Need To Crunch Just Can't Be Ignored. At The New Primal, The Crispy Meat Conundrum Gnawed At Us For Years. Tenacious In Our Pursuit To Go Beyond Burnt Bacon, We Schemed, Cooked, And Tested Like Mad Snack Scientists. We Finally Got It, And There's Literally Nothing Else Like It. Our Brand New Beef Thins Have The Tempting Look Of Jerky And The Satisfying Crunch Of A Chip And Are Made From 100% Grass-Fed Beef Free Of Antibiotics And Added Hormones. Perhaps The Most Innovative Morsel In Your On-The-Go Snack Stash, Each Handy Bag Serves Up 13 Grams Of Protein And Is Whole30-Approved, Certified Paleo, And Certified Gluten-Free. With Simple Flavors Like Bbq And Crafted, Of Course, From A Shortlist Of Simple Ingredients - Our Beef Thins Perfectly Complete The Convenient-Crunchy-Craveable Healthy Treat Trifecta.